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Broad Fit Financial

Homepage design showing a top header with a short text about the company and an image of sports equipment.

The client

Broad Fit Financial specializes in financing solutions tailored for the health & fitness industries.

The challenge

The team at Broad Fit Financial was looking to set themselves apart from their competition with a tailored, personal approach to each client, a clear and simple process for lending, and extensive industry knowledge.

The solution

We designed a new logo and brand identity with clean, bold lines and a classical palette and carried over the same look to the website. The core principles of Integrity, Transparency, Communication, and Trust are weaved through the site and supported by the simple, professional look of the website.

Branding and business card design with a gold, beige and dark navy classical color scheme.
Logo design with intersecting gold lines and company name with an image of an upscale gym.

An informed approach

At the beginning stages of the project, we researched the equipment financing industry, the target audience of the company, as well as local and national competition. The design work was informed by all the information we gathered and the unique insights from the Broad Fit Financial team.

Full view of a developed homepage with a desktop and mobile views.Page mock-up showing a list of industries.Website module with description of the company and image showing people exercising. Printed Thank you postcard design

“As a start-up, we knew getting our logo & overall branding right was extremely important. We are so thankful to have worked with Artelle Creative. They created the entire look & feel for our company, designed our website, and held our hand through the entire design process to our full website launch. We had tons of ideas and constant change requests, but Ana & the team were always responsive, understood how to execute our vision and came up with the perfect solutions for what we wanted to create. We highly recommend working with Artelle and plan to work with them again for and additional design, branding & marketing needs that might come up.”

Daniella Douglas

Co-founder & Vice President at Broad Fit Financial

Let’s build things