website design

Designer Optics

The client

Designer Optics is a luxury eyewear reseller with an extensive catalog of optical frames and sunglasses from top eyewear brands, such as Prada, Vogue Eyewear, Michael Kors, Oakley and many more.

The challenge

The brand needed a more cohesive on-brand homepage to showcase all product collections and guide shoppers through the website.

The solution

We redesigned the homepage in a new, clean and modern way to better align with the brand's identity and enhance the shopping experience. The new design prioritized user experience by incorporating intuitive navigation, visually striking banners, and organized product categories.